“Social media marketing is an essential component of any B2B content marketing strategy. Utilized by 83 percent of marketers, this is the most widely used content marketing distribution strategy. And what is the most effective social channel? By far the most effective platform for B2B content marketing is LinkedIn.”
Use LinkedIn in Your B2B Content Marketing Strategy
LinkedIn is a terrific channel for B2B companies looking to expand and promote themselves in the market. This means that less effort will get you more results on this platform as compared to other social media sites. In the UK alone, LinkedIn has 30 million plus visitors and the platform is used by 756 m plus users from over 200 different countries. For years, it has been the most popular B2B platform, and 63 percent of B2B marketers consider it to be the most effective social media network.
LinkedIn and Content Strategy
Here are four reasons why LinkedIn is important to a planned, goal-oriented content marketing strategy.
· Inbound Influx
The main concept behind content creation is to gain awareness and naturally attract visitors to your company. Of course, there are numerous aspects to that equation, but LinkedIn should be one of them. When you and your B2B company are active on the platform, potential customers are more likely to find you, particularly if you talk about relevant topics frequently.
· Targeted Reach
LinkedIn is a global network of more than 575 million professionals. No matter who your B2B customers are, they’re almost certainly on the platform. And, with the depth of filters and targeting parameters available to orient campaigns, you get an unmatched ability to refine the reach of your messaging.
· Context and Relevance
A successful content strategy includes not just reaching the right people, but also reaching them in the right context. This may be a significant challenge for B2B marketers working in the social space because people aren’t generally looking for business material when scrolling through their personal feeds. But on LinkedIn, exploring useful professional content is indeed the reason many members log in.
· Measurement
One of the most essential components of a content marketing strategy is ongoing measurement and optimization. No matter what strategies you’re using, you can almost always improve them. Through LinkedIn, you’re able to obtain several analytical tools so you can measure who is interacting with your content and how. Try different images, headlines, content, and other elements to fine-tune your approach with data and keep things moving forward.
Why More B2B Companies Have Not Leveraged the Full Benefits of LinkedIn?
“Hopefully, these considerations help make the case for integrating LinkedIn into your content strategy if you’ve been on the fence.”
LinkedIn isn’t as big as Facebook, but when it comes to the professional niche, there is no other platform as powerful as LinkedIn. But businesses with limited resources often overlook it in favor of other social media platforms. So don’t let your greatest potential asset go to waste.
